Privacy Policy

GTM Clarity (“GTM Clarity,” “we,” “us”) provides B2B chat AI software. This policy explains what we collect, how we use it, and the choices you have.

The controller of your personal data is Chat Metrics LLC, trading as GTM Clarity (company number 6056014), registered at 16192 Coastal Highway, Lewes, Delaware 19958, United States.

1. Information we collect

Information you provide

Account details (name, work email, company), billing information, and anything you submit through forms or conversations with us.

Conversation data

Messages exchanged between site visitors and the assistant, including metadata such as timestamps, pages viewed, and outcome (e.g., demo booked).

Identity & firmographic data

To resolve anonymous visitors into known accounts, we use the delivr.ai identity graph and hashed identifiers. We do not sell this data.

Usage & device data

Standard log data (IP address, browser, device) and product analytics used to operate and improve the service.

2. How we use information

• To operate, secure, and improve the service within your tenant;
• To resolve visitor identity and qualify leads for our customers;
• To process billing on a pay-per-conversion basis;
• To communicate with you and provide support;
• To comply with legal obligations.

3. How we share information

We share data with the subprocessors that power the service — see the full list on our Security page — with your instruction, or where required by law. We do not sell personal information.

4. Cookies

We use essential cookies to run the service and limited analytics cookies to understand usage. You can control non-essential cookies through your browser.

5. Data retention

We retain personal data only as long as needed to provide the service and meet legal obligations, then delete or anonymize it.

6. Your rights

Depending on your location (including under GDPR and CCPA), you may request access, correction, deletion, or export of your personal data, and may object to certain processing. Requests are handled by the customer's org admin (or our support team, on request) and fulfilled within 30 days; any destinations the customer has connected (e.g. Salesforce, HubSpot) are the customer's own responsibility to update. Contact us to exercise these rights.

7. Security

We encrypt data in transit and at rest and follow least-privilege access controls. See our Security page for details.

8. Children

The service is for business use and is not directed to anyone under 16.

9. Changes

We may update this policy; we'll revise the date above and, for material changes, notify customers.

10. Google user data

If you connect Google Calendar to GTM Clarity, we receive data from your Google account through Google's APIs. This section explains what we access, how we use, store and share it, and how to remove our access.

What we access and why

We use Google Calendar to let visitors to your website book meetings with you and to keep those bookings up to date. To do that we access:

• Free and busy times on the calendar you choose, up to 14 days ahead, so we offer visitors only times when you are free. We see when you are busy, not the titles, descriptions or attendees of your events.
• The meetings we book. When a visitor books a time, we create an event on that calendar with the title “Meeting with” followed by the visitor's name or email address, the start and end time, the visitor and any organizer email you set as attendees, and a Google Meet link.
• The status of meetings we booked. We check whether an event we created has been cancelled or declined by every attendee, so we can mark that booking as cancelled and, if you were billed for it, credit you.
• Your Google account ID, so we know which account is connected. Google also shares your account's email address when you sign in. We do not store it.

What we store

We store the tokens Google issues to us, encrypted at rest, along with your Google account ID and the booking settings you choose (calendar, working hours, working days, time zone, meeting length and organizer email). For each meeting we book, we keep the event ID, start and end time, meeting link and the visitor's email address. We do not store your free and busy times. We read them each time we need to show available times.

How we use and share it

We use Google Calendar data only to show your available times, book meetings on your calendar and check the status of those meetings. We do not sell it, use it for advertising or use it to train AI models. Open times are shown to the website visitor who is booking, and the meeting link is shown to the visitor who booked. Our AI is told only whether open times exist and whether a meeting was booked, not what is on your calendar. The data is stored with the hosting providers listed on our Security page. We do not share it with anyone else except at your instruction or where required by law.

Disconnecting and revoking access

To disconnect, go to Integrations, find Google Calendar and click Disconnect for each agent that uses it. We then stop accessing your calendar and delete the tokens we stored. Your Google account ID, booking settings and records of past bookings are kept under §5, and you can ask us to delete them under §6. Disconnecting does not remove GTM Clarity's permission in your Google account. To remove it, go to myaccount.google.com/permissions and remove GTM Clarity.

If you connect Google Ads, we store its tokens, encrypted at rest, your Google account ID, and the Ads account and conversion IDs you enter. We use them only to send conversions from chats that came from your Google ads to your Google Ads account.

GTM Clarity's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

11. Email list

If you ask us to email you our research and product updates, we keep your address, the page you signed up on, the page that referred you to our site, and the time, IP address and browser of your request and of your confirmation, as proof of your consent. We send the confirmation email through Mailgun and list emails through SendGrid. Every list email has an unsubscribe link. Requests never confirmed are anonymised after 30 days.

12. Contact

Questions or requests: privacy@gtmclarity.ai.

To exercise the data-subject rights described in §6 by post, write to us at Chat Metrics LLC, 16192 Coastal Highway, Lewes, Delaware 19958, United States.