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Revenue Analysis Scoring Platform

Your GTM stack generates signals. We connect them to revenue.

GTM Clarity unifies identity resolution, intent intelligence, and ML-powered scoring to show you exactly who is ready to buy and why. Person-level. Explainable. Real-time.

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Other platforms track touchpoints. Some track intent. GTM Clarity scores the full journey to revenue.

Other platforms give you pieces of the puzzle. GTM Clarity connects person-level identity, real-time intent signals, and transparent ML scoring into a single revenue readiness score with full SHAP explainability.

Platform

Six engines. One score.

Every dimension of buyer readiness, measured independently and unified into an explainable revenue score.

Identity Resolution
Deterministic matching across 4.5B emails, 300M phones, and 459M profiles. Person-level, not account-level.
  • 50%+ anonymous visitor resolution
  • Cross-device and cross-channel stitching
  • Real-time identity graph updates
Intent Intelligence
600B daily intent impressions scored and attributed to individual buyers, not just accounts.
  • Topic-level and keyword-level signals
  • Surge detection with temporal weighting
  • First-party and third-party fusion
ICP Fit Scoring
Firmographic, technographic, and behavioral attributes scored against your ideal customer profile.
  • Multi-dimensional fit model
  • Auto-calibration from closed-won data
  • Segment-specific weighting
Engagement Scoring
Time-decay weighted engagement across every touchpoint. Recent activity counts more than old activity.
  • Exponential decay curves per channel
  • Cross-channel activity normalization
  • Role-weighted interaction scoring
Propensity ML
XGBoost models with SHAP explainability on every score. Know why a lead is hot, not just that it is.
  • Full SHAP explanations per prediction
  • Continuous model retraining
  • Hysteresis-based tier stability
Buying Group Intelligence
Automatic role detection across the buying committee. Map champions, decision-makers, and blockers.
  • Multi-persona role classification
  • Committee completeness scoring
  • Engagement distribution analysis

How It Works

From raw signals to revenue action

Five live integrations feed into a unified scoring engine that outputs stable, explainable tiers.

1

Data Sources

Salesforce, Customer.io, Delivr.ai, Microsoft 365, Fathom

2

Identity Resolution

4.5B emails, 459M profiles, cross-device matching

3

Scoring Engine

ICP Fit + Engagement + Propensity ML + Buying Groups

4

Activation

Hot / Warm / Cool / Cold tiering with hysteresis

Salesforce (bidirectional)Customer.ioDelivr.aiMicrosoft 365Fathom

Results

Numbers that move pipeline

75-85%

Person-level match rates

50%+

Anonymous visitor resolution

25-35%

Conversion improvement

< 5%

False positive rate

We went from guessing which accounts to call to knowing exactly who was ready to buy — and why. The scoring transparency changed how our entire team operates.

VP of Sales

B2B SaaS Company

FAQ

Frequently asked questions

Ready to see your pipeline clearly?

Enterprise teams book a demo for custom onboarding. Mid-market teams start with a free trial and validate against live pipeline data.

Book a DemoStart Free Trial

No credit card required