Platform Walkthrough
See how GTM Clarity turns raw signals into revenue intelligence
Follow the five-stage journey from raw data ingestion through identity resolution, multi-dimensional scoring, buying group discovery, and omnichannel activation.
Stage 1
Connect Your Data
Pipe in signals from every system your GTM team touches. CRM records, marketing automation events, website visits, email engagement, and call data flow into a single unified layer.
Salesforce CRM
HubSpot
Customer.io
Website Pixel
Marketo
Outreach
Gong
Slack
5 integrations live today with 20+ in active development. Need a specific connector? Let us know.
Stage 2
Resolve Identities
Transform anonymous website visitors into known contacts. Our deterministic matching engine links pixel data to 4.5 billion email records and 459 million enriched profiles.
IP 198.51.100.x
/pricing viewed 3x
Device: Chrome / macOS
Deterministic Match
UID2 Compliant
Sarah Chen
VP of Marketing
Acme Corp
s.chen@acmecorp.com
4.5B
Email Records
300M
Phone Numbers
459M
Enriched Profiles
75-85%
Match Rates
Stage 3
Score Everything
Four independent scoring dimensions -- each fully explainable -- combine into a unified account priority. No black boxes. Every score traces back to concrete signals through SHAP explainability.
ICP Fit
Firmographic + technographic + demographic signals with configurable weights. Fully explainable.
Intent
600B daily impressions, semantic embeddings, person-level topic scoring. Refreshed daily.
Engagement
Time-decay behavioral signals with configurable half-life, channel caps, and multi-touch attribution.
Propensity
XGBoost batch + River online learning. Dual-model architecture with SHAP explainability.
Every score is explainable
SHAP-based explanations show exactly which signals drive each score. Propensity models use dual-architecture (XGBoost batch + River online) with divergence monitoring.
Stage 4
Discover Buying Groups
Automatic role detection maps champions, decision makers, influencers, blockers, and users across each target account. Surface dark contacts your CRM doesn't know about and flag coverage gaps before they stall your deal.
Buying Group
Acme Corp — Enterprise Plan
Completeness
3 / 5 roles
Champion
In CRMSarah Chen -- VP of Marketing
Decision Maker
In CRMJames Wright -- CRO
Influencer
In CRMPriya Patel -- Director, RevOps
Finance / Blocker
Gap DetectedNo CFO or VP Finance identified -- deal risk
User
DiscoveredDavid Kim -- Marketing Ops Manager
Stage 5
Activate Everywhere
Push scores, buying groups, and intent signals into the tools your team already uses. Bidirectional CRM sync means changes flow both ways -- no data silos, no stale records.
Salesforce
Bidirectional CRM sync. Scores, stages, and buying group data written back in real time.
Customer.io
Trigger journeys based on score changes, intent spikes, or buying group completeness.
Slack
Real-time alerts when accounts hit score thresholds or new buying group members emerge.
REST API
Full read/write API for custom integrations. Webhooks for every event in the platform.
No credit card required