Pricing | GTM Clarity — Pay Per Conversion

Starter

Pay-as-you-go

For teams testing GTM Clarity on a single property with no volume commitment.

$49

per verified conversion

No monthly minimum

1 chat property

AI on 100% of chats

Your knowledge base

Basic analytics dashboard

Human escalation queue

Identity resolution

CRM integration

Get started free

Growth

Volume pricing

For growing B2B teams ready to commit to volume and unlock the full 80/20 model.

$29

per verified conversion

50 conversions/mo minimum

Up to 5 properties

AI on 100% of chats

Your knowledge base (RAG)

Full analytics + PostHog funnels

Human escalation queue

Identity resolution (delivr.ai)

Salesforce + HubSpot CRM push

Book a demo

Enterprise

Custom rate

For large teams, on-prem requirements, or dedicated data isolation needs.

Talk to us

Negotiated rate per conversion

Unlimited properties

Everything in Growth

Neon project-per-client isolation

SAML / SSO

Custom SLA + uptime guarantee

Dedicated onboarding engineer

On-prem deployment option

Contact sales

Add-on · Identity resolution

Recover the visitors who don't convert

The delivr.ai pixel matches anonymous visitors to a real person and company — so a chat that doesn't book still becomes a lead. Billed only when we return a verified identity.

per resolved visitor

An anonymous site visitor matched to a named person and company.

per resolved chat visitor

A visitor who engaged the assistant but didn't convert, then got recovered — a warmer, sales-ready lead.

First 10 resolutions free. Pairs with any plan. No identity, no charge.

What counts as a conversion?

You define it. A conversion can be a demo booked via Calendly, a qualifying form submitted, a specific CRM field updated, or a custom webhook fired. GTM Clarity only bills when that outcome is verified — no fuzzy "engagement" metrics, no session-based ambiguity.

Common questions

What happens if the AI fails to convert a chat? ▾

You don't pay anything. GTM Clarity only charges when a verified conversion event fires. If the AI handles a chat and the visitor doesn't convert, that's on us — and if the visitor is identifiable, our identity resolution layer will still flag them as a warm lead for your team.

How is a "conversion" defined? ▾

You configure the conversion event during onboarding. Common setups: a demo booked via Calendly, a qualified lead form submitted, a specific CRM field updated, or a custom webhook fired. We can support any outcome you can measure.

Is there a setup fee or free trial? ▾

No setup fee on any plan. You get the first 10 conversions free to verify the system is working correctly for your site. Billing kicks in automatically after that based on your plan — no credit card required to start.

Can I switch plans as my volume grows? ▾

Yes. Switching plans takes effect immediately on the next billing cycle. Volume discounts are applied retroactively to the full month if you cross a threshold mid-month.

How does billing work for agencies? ▾

Agencies are billed at a wholesale rate per conversion across all their sub-customers. You set your own markup and bill your clients directly. Full invoicing and revenue reporting are available in the agency dashboard. See the agency page →

What payment methods do you accept? ▾

All major credit cards via Stripe. Enterprise customers can be invoiced monthly. ACH/BACS available on request for annual contracts.

How does the first 10 conversions free work? ▾

After you install the snippet and configure your conversion event, the first 10 verified conversions are free — no time limit, no credit card required. This lets you see real results on your actual traffic before committing to a plan.

Pay per conversion. Nothing else.