How a visitor becomes an outcome.
Chat is the mechanism, not the product. This is the order things actually happen in - from an anonymous visitor on your site to a rung on the pricing ladder.
Configured to your funnel - live in minutes
We set resolution, the AI's knowledge base, and hand-off rules against your ICP and CRM before anything goes live. No 48-hour setup wait.
Resolution comes first
Before anything else, GTM Clarity works out who is actually on your site. Company-level resolution runs worldwide. Person-level resolution is scoped to the US only.
It also catches the visitor who chats with the AI and never fills out a form - a conversation is enough to work resolution against, even with no form submitted.
Enrichment and verification run alongside resolution - confirming a match is current and correct - and neither is ever billed as a line item of its own. Both are absorbed into the price of whichever rung the visitor reaches.
Resolution runs on a schedule, not inside the chat window. It surfaces in your dashboard the same day - GTM Clarity never claims to recognize a visitor mid-conversation before that resolution has actually run.
Produces: Clarity - a resolved visitor
Then it engages
The conversation itself draws on a corpus of 100,000+ real B2B sales conversations, not scraped web text. That corpus is how it knows how real reps qualify a lead, handle objections, and move a conversation forward.
At runtime it pulls your knowledge base and matches your brand voice, so every answer uses your product facts and sounds like you, not a generic script.
If it doesn't know something, it escalates. It never fabricates.
Produces: Contact - a visitor who engages and leaves contact details
Humans close the gap
The AI carries the volume: qualification, FAQs, and booking the straightforward cases. The 80/20 split between AI and humans isn't a cost cut, it's the moat. A person takes over with the resolved identity, company data, and full conversation already loaded, so there is no cold hand-off and no catch-up reading.
Vet
A person decides a lead is real. That judgment is not a heuristic.
Book
A meeting gets on the calendar with the visitor's identity and history already in view.
Close
A person finishes the deal a script can't close alone.
Produces: Qualified lead, Meeting, and Qualified meeting - outcomes only a person can produce
What happens after
Not every resolved visitor converts on the first visit. Every visitor GTM Clarity resolves, including the ones who leave without saying a word, becomes part of a first-party audience you can remarket to, instead of disappearing from your funnel the moment they close the tab.
Produces: No new bill - the Clarity rung you already paid for keeps working after the visit ends
See the whole path, on your own traffic
Book a meeting and we'll walk resolution, engagement, and hand-off through your own site.