How a visitor becomes an outcome.
Chat is the mechanism, not the product. This is the order things actually happen in - from an anonymous visitor on your site to a rung on the pricing ladder.
Configured to your funnel - live in minutes
We set resolution, the AI's knowledge base, and hand-off rules against your ICP and CRM before anything goes live. No implementation project, no solutions engineer.
Resolution comes first
Before anything else, GTM Clarity works out who is actually on your site. Company-level resolution runs worldwide. Person-level resolution is scoped to the US only.
It also catches the visitor who chats with the AI and never fills out a form - a conversation is enough to work resolution against, even with no form submitted.
Enrichment and verification run alongside resolution - confirming a match is current and correct - and neither is ever billed as a line item of its own. Both are absorbed into the price of whichever rung the visitor reaches.
Resolution runs before the conversation does, so the engine knows who it is talking to from the first message. Resolved visitors surface in your dashboard the same day, including the ones who never open the chat.
Produces: Clarity - a resolved visitor
Then it engages
The conversation itself draws on a corpus of 3M+ real B2B sales conversations, not scraped web text. That corpus is how it knows how real reps qualify a lead, handle objections, and move a conversation forward.
At runtime it pulls your knowledge base and matches your brand voice, so every answer uses your product facts and sounds like you, not a generic script.
If it doesn't know something, it escalates. It never fabricates.
Produces: Contact - a visitor who engages and leaves contact details
Humans close the gap
The AI carries the volume: qualification, FAQs, and booking the straightforward cases. The 80/20 split between AI and humans isn't a cost cut, it's the moat. A person takes over with the resolved identity, company data, and full conversation already loaded, so there is no cold hand-off and no catch-up reading.
Vet
A person decides a lead is real. That judgment is not a heuristic.
Book
A meeting gets on the calendar with the visitor's identity and history already in view.
Close
A person finishes the deal a script can't close alone.
Produces: Qualified lead, Meeting, and Qualified meeting - outcomes only a person can produce
What happens after
Not every resolved visitor converts on the first visit. Every visitor GTM Clarity resolves, including the ones who leave without saying a word, becomes part of a first-party audience you can remarket to, instead of disappearing from your funnel the moment they close the tab.
Produces: No new bill - the Clarity rung you already paid for keeps working after the visit ends
See the whole path, on your own traffic
Book a meeting and we'll walk resolution, engagement, and hand-off through your own site.