UNDER THE HOOD

Four layers of AI,
one goal: the conversion.

GTM Clarity isn't a generic chatbot with a custom prompt. It's a purpose-built system trained on over a million real B2B sales conversations, with four distinct layers that work together every time a visitor lands on your site.

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FOUR LAYERS

All four layers, live in 48 hrs

We configure every layer against your ICP, KB, and conversion goals before going live.

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LAYER 01

The Conversation Corpus

Over 1 million real B2B sales conversations were used to train the base model — not as prompts, but as fine-tuning data. The model learned how real salespeople qualify leads, handle objections, and move deals forward.

1M+ conversations

Covering SaaS, infrastructure, fintech, and services — not generic consumer chat data.

Intent classification

The model learned to detect buyer intent signals — urgency, budget signals, competitive mentions.

Objection handling

Trained on real objection/response pairs — pricing pushback, competitive comparison, timing.

Conversion sequences

The model knows which conversational moves lead to booked demos — learned from outcomes, not rules.

Training corpus by conversation type

Distribution across 1M+ training examples

Discovery
Objections
Demo Sched.
Pricing Qs
Competitive
Trial Start
Escalation
Other
LAYER 02

RAG + Brand Style

The fine-tuned base model knows how to sell. At runtime, RAG (Retrieval-Augmented Generation) injects your specific product knowledge and your brand voice — so every answer is both commercially sharp and unmistakably yours.

How RAG works at runtime

Visitor message
KB search
Docs retrieved
AI generates
Response sent

Your knowledge base

Product docs, pricing pages, case studies, and FAQs are indexed and retrieved per-query — the AI always has the right context.

Brand style corpus

Your tone, vocabulary, and message framing are encoded as a style guide that shapes every response at generation time.

Always up to date

Update your KB and the AI knows within minutes — no retraining required. New pricing, new features, new case studies.

Guardrails included

The AI never speculates beyond your KB. If it doesn't know, it escalates — not fabricates.

LAYER 03

The 80/20 Human Model

AI handles the 80% of conversations that follow predictable patterns. When a signal breaks pattern — enterprise deal size, explicit request, negative sentiment — a human steps in immediately with full context.

How volume is split

80% AI — qualification, booking, FAQs
20% Human

AI handles volume. Humans close deals. Both win.

When AI handles it

Qualification FAQ answers Demo booking Trial start Objection handling Pricing questions Competitor comparisons

When humans take over

Enterprise deal signals Explicit rep request Negative sentiment Custom contract queries High-ICP firmographic match

Instant handoff with full context

When a human rep enters, they see the full conversation summary, visitor identity, company data, and detected signals — preloaded in one panel. No catch-up reading required.

LAYER 04

Identity Resolution

Before the AI sends the first message, we already know who the visitor is. Powered by delivr.ai's identity graph, anonymous visitors are matched to real companies and contacts — so the AI opens with context, not a cold intro.

Visitor lands

Anonymous session begins — IP, referrer, and behavioral signals are captured.

Identity lookup fires

delivr.ai matches the session to company and contact records in real time — before any message is sent.

Context injected into AI

Company name, industry, size, and known contact data are loaded into the model context — it knows who it's talking to.

Personalized first message

The AI opens with a message relevant to the visitor's company and the page they landed on — not a generic "How can I help you?"

Non-converters recovered

Visitors who leave without converting are matched to real contacts in delivr.ai — and can be added to follow-up sequences automatically.

Powered by delivr.ai identity

delivr.ai's identity graph matches anonymous B2B website visitors to real company and contact records — the same technology used by leading revenue teams to recover non-converting traffic.

Learn about delivr.ai

See all four layers working live.

We'll demo the AI on your actual site and walk through your setup — free, no commitment.

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